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WOM backs Clorox music push - DMNews
In response to the popularity of original music used in recent TV commercials for its bathroom cleaning products, The Clorox Co. is bringing the music into its consumers' lives and raising money for children's school music education.
“We kept hearing from people who wanted to know more about the music in the commercials and we wanted to do something creative with the songs,” said Frank Brooks, director of production at DDB Worldwide, San Francisco. “Rather than just post them on the site, we decided to do the CD and help raise money for charity.”
In a new effort, created in conjunction with DDB Worldwide in San Francisco, the cleaning supply manufacturer has released its first CD called The Blue Sky Project: A Clorox Charity Collection. Music performed on the CD includes original compositions, as well as recordings from independent artists featured in Clorox commercials. All of the proceeds from CD sales go to charity.
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