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Brita Marketing

Mavea

Brita


Mavea 1001122 Maxtra Replacement Filter for Mavea Water Filtration Pitcher, 3-Pack
(Kitchen) Mavea

Micro-screen prevents black particle release into the pitcher system
Comprehensive MAVEA filter recycling program
Consistent filtration performance over the life of the filter; No pre-soaking required to activate the filte


Price: $24.99 $17.50

Answers

Does the Brita filter really work?
Mike Kraft, Clorox - Sustainable Brands 09

Does the water running through the filter in one of the Brita pitchers really purify the water as claimed? I know what their marketing says but outside of that can it work the way they claim?


According to the Brita site,
"The Brita Water Filtration Pitcher has been tested and certified by NSF International, the nation's leading testing authority for water filtration products."

The NSF site has lots of information about what contaminants may be in your water and how to find out more about your local water supply.

Brita Water Filter Marketing Project


school project for Brita filtered water bottle

Do I HAVE to replace my Brita Maxtra water cartidge every month?
Mike Kraft, Clorox - Sustainable Brands 09

I will probably only fill it up once per day and although I know I need to replace them frequently I wasn't sure if they say to replace them monthly, was a marketing ploy to make you spend more.

If you have one, what are your thoughts and experiences?

Thanks,


I change mine every 2 months because I use the water constantly, From what you stated you can probably get away with 4 months. The life of the cartridge is measured by the amount of water you filter.


Marketing Idea

Prologue –

I deleted this post on Friday, five minutes after I published it, thinking it stupid, but of course, I forgot that the minute you hit the publish button, off it flies onto the top perch of the Google Reader, so there is no hiding it… ever.

The following  post, as bad as it is, actually went through several re-writes, and took a long time, because I had no real point in writing it other than to vent about this Lunchables hashtag that was cluttering my Twitter feed that night.   A whole group of  women were involved in some sort of sponsored conversation, complete with a giveaway of a Flip Camera, the requirement for winning the camera being that you had to “retweet” some message about Lunchables, slamming the web with advertising.

Normally, whenever someone complains about this type of thing of commericalism, the retort is always:  you can always unfollow the person or change the channel on the TV.  Unfortunately, social media makes this difficult because companies are actually using our own friends to sell things to us.    Social media professionals know that we aren’t going to “unfollow” our friends for trying to win a free Flip camera, so we are a captive audience for free advertising out of politeness and peer pressure.  I don’t blame those who participate in this giveaway as much as the companies and PR companies who KNOW this and create these types of viral campaigns, cleverly sneaking their marketing onto  my personal space.  They know that if I unfollowed every person who used their Twitter account for this type of viral promotion, I would have very few friends on Twitter.

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Read more...

Scholz amp; Volkmer ist digitale Leadagentur von Brita / Etats ...

Die neue Plattform soll ab dem Frühjahr 2010 sukzessive in 8 Ländern implementiert werden. "Wir möchten die Marke Brita digital weiter ausbauen und sehen dabei E-Commerce als einen wichtigen Baustein an", sagt Andreas Bernt-Bärtl, Leiter E-Marketing bei Brita. "Für Scholz & Volkmer haben wir uns entschieden, weil uns die Übersetzung des typischen Brita-Markenerlebnisses in die digitale Lebenswelt überzeugt hat."

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