Brita
Mavea 1001122 Maxtra Replacement Filter for Mavea Water Filtration Pitcher, 3-Pack
(Kitchen) Mavea
Micro-screen prevents black particle release into the pitcher system
Comprehensive MAVEA filter recycling program
Consistent filtration performance over the life of the filter; No pre-soaking required to activate the filte
Price:
$24.99
$17.50
Answers
Does the water running through the filter in one of the Brita pitchers really purify the water as claimed? I know what their marketing says but outside of that can it work the way they claim?
According to the Brita site,
"The Brita Water Filtration Pitcher has been tested and certified by NSF International, the nation's leading testing authority for water filtration products."
The NSF site has lots of information about what contaminants may be in your water and how to find out more about your local water supply.
school project for Brita filtered water bottle
I will probably only fill it up once per day and although I know I need to replace them frequently I wasn't sure if they say to replace them monthly, was a marketing ploy to make you spend more.
If you have one, what are your thoughts and experiences?
Thanks,
I change mine every 2 months because I use the water constantly, From what you stated you can probably get away with 4 months. The life of the cartridge is measured by the amount of water you filter.
Marketing Idea

Prologue –
I deleted this post on Friday, five minutes after I published it, thinking it stupid, but of course, I forgot that the minute you hit the publish button, off it flies onto the top perch of the Google Reader, so there is no hiding it… ever.
The following post, as bad as it is, actually went through several re-writes, and took a long time, because I had no real point in writing it other than to vent about this Lunchables hashtag that was cluttering my Twitter feed that night. A whole group of women were involved in some sort of sponsored conversation, complete with a giveaway of a Flip Camera, the requirement for winning the camera being that you had to “retweet” some message about Lunchables, slamming the web with advertising.
Normally, whenever someone complains about this type of thing of commericalism, the retort is always: you can always unfollow the person or change the channel on the TV. Unfortunately, social media makes this difficult because companies are actually using our own friends to sell things to us. Social media professionals know that we aren’t going to “unfollow” our friends for trying to win a free Flip camera, so we are a captive audience for free advertising out of politeness and peer pressure. I don’t blame those who participate in this giveaway as much as the companies and PR companies who KNOW this and create these types of viral campaigns, cleverly sneaking their marketing onto my personal space. They know that if I unfollowed every person who used their Twitter account for this type of viral promotion, I would have very few friends on Twitter.
...Scholz amp; Volkmer ist digitale Leadagentur von Brita / Etats ...
Die neue Plattform soll ab dem Frühjahr 2010 sukzessive in 8 Ländern implementiert werden. "Wir möchten die Marke Brita digital weiter ausbauen und sehen dabei E-Commerce als einen wichtigen Baustein an", sagt Andreas Bernt-Bärtl, Leiter E-Marketing bei Brita. "Für Scholz & Volkmer haben wir uns entschieden, weil uns die Übersetzung des typischen Brita-Markenerlebnisses in die digitale Lebenswelt überzeugt hat."
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TV Review: COMMUNITY - SEASON ONE - #39;Pilot#39; - Season PremiereSomething that he also learns from the false Spanish study group he formed in order to get down the pants of one of his classmates, Britta (Gillian Jacobs). and morenbsp;raquo;
Urban Network - Sep 18, 2009
(in association with DMI Music amp; Media Networks and Bedford Music Marketing) and City of Hope#39;s Music and Entertainment Industry.
Grand Junction Sentinel - Sep 06, 2009
The new, larger space also allowed designers Kiirsten Brooks, Donna Hancock, Karleen Middaugh and Britta Nilsen to add more furniture, art, accessories,PR-CANADA.net (press release) - Sep 17, 2009
ERGs not only help build professional relationships, but also promote and retain exceptional employees, provide insights on multicultural marketing and and morenbsp;raquo;McGill Tribune - Sep 15, 2009
He decides to tutor a make-believe Spanish study group in order to get a date with the attractive Britta (Gillian Jacobs). As his disbarment hangs in the and morenbsp;raquo;Pioneer Press - Aug 30, 2009
That was former Richfield basketball player Britta Abbe, a University of Rhode Island senior and member of the wait staff at the Vineyard Golf Club, and morenbsp;raquo;Starpulse.com (blog) - Sep 02, 2009
Sneak Peek: Joel McHale#39;s #39;Community#39; (Exclusive Video)Earlier this summer, Facebook teamed up with the NBC marketing department to bring it back to what it once was: a grassroots college networking site. and morenbsp;raquo;